Conference Growth Rests Squarely On Attendance Centricity March 10, 2015 by Donna Kastner Since the dawn of time, things tend to follow the Pareto Principle with 80% of results driven by 20% of customers, give or take 10%. Translating this dynamic to the world of conferences and trade shows, more often that not: A very high percentage of revenue will be primarily dependent on (or influenced by) key … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Centricity, Conference Profitability, Conference Revenue Performance, Customer Centricity
