So what’s the difference between a growing, healthy conference and a declining one? Well, there are a lot of differences. Leadership—boards, committees, volunteers, staff—of growing, healthy conferences share some common attitudes. And leaders of declining conferences share similar outlooks as well. These mindsets have a huge influence on a meeting’s outcomes. Here are five leadership attitudes that impact conferences. Which ones do your leaders have? Hat tips to authors Carey Nieuwhof … [Read more...]
Conference Growth Rests Squarely On Attendance Centricity
Since the dawn of time, things tend to follow the Pareto Principle with 80% of results driven by 20% of customers, give or take 10%. Translating this dynamic to the world of conferences and trade shows, more often that not: A very high percentage of revenue will be primarily dependent on (or influenced by) key customers and top investors. Others will participate because they are there. The lion's share of expense and staff attention will be spent on attracting and serving the "once and … [Read more...]
