How The Billboard Effect Influences Your Tradeshow October 11, 2010 by Dave Lutz About a year ago, I learned about a term used in the hotel industry known as “The Billboard Effect.” Defining The Billboard Effect Chris Anderson Ph.D., assistant professor at Cornell University, conducted a study on the impact of hotel reservations for hotels with or without a presence on Expedia. During the study, four hotels were … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , Billboard Effect, conferences, tradeshow, tradeshow best practices
