Tag: tradeshow best practices

Harness Your Conference Data To Produce Big Insights

Appeasing conference stakeholders has become more complex and difficult in today’s fast changing business climate. Maintaining and growing share of wallet, attention and loyalty requires intentionality. To out maneuver the conference competition, we have to be nimble, decisive and in constant beta mode. To compete today requires identifying, selling and leading change. This is a … [Read more…]

Conference & Trade Show Sponsors Want Relevance

As we strive to deliver outstanding attendee experiences, our eyes turn to sponsorship. After all, somebody has to pay for this. Yet sponsorship tends to follow the same random path: Logos are slapped on every last bit of real estate. Banner ads and app alerts multiply. As the promotional noise increases, attendee attention plummets – thus making … [Read more…]

Your Competitors Are Using Big Data To Improve Their Events [Infographic]

Big data has been on the lips of many business professionals for some time now. So is it a big mistake or a promising trend to apply? Expo and Global Experience Specialists (GES) developed a study that looks at how event producers and exhibitors are collecting and analyzing data to help their customers and their … [Read more…]

Could Old School Exhibitors Damage Your Expo Brand?

I just Googled “Trade Show Sales Tips” and retrieved 2+ million results. No big surprise, as hardly a week goes by without spotting articles like these. Unfortunately, the people who need to read these articles never do. Does Acceptance Of All Exhibitors Come At A Cost? Some expo floors are run like well-oiled machines, where every … [Read more…]

20+ Tradeshow Trends For 2014 And Beyond

The events, exhibitions and meetings industry continues to evolve as it faces global changes and disruptive innovation. Here are 20+ tradeshow trends for exhibitors and show managers. 20+ Tradeshow Trends For 2014 & Beyond from Jeff Hurt View this the 20+ Tradeshow Trends for 2014 & Beyond in your own broswer . What trends would … [Read more…]

Research: People Want Learning Opportunities At Tradeshows!

Many (exhibition) attendees have dual needs for attending: shopping (69%) and learning (66%). ~ CEIR, What Attendees Want From Exhibitions, February 4, 2013 They come to your tradeshow with very real learning needs related to their own personal and professional development. If you are not integrating more education experiences within and at your tradeshow, you … [Read more…]

It Is Time To Reinvent The Meetings Industry And The Meeting Professional

I think the meetings and conference industry has reached a plateau. For years the industry has focused on the logistical side of the meeting including registration, food and beverage, contracts, venue space, room sets, schedules, SMMP and more. The industry has matured and many meeting professionals have become very good at the details. Yet, the … [Read more…]

Four Essential Elements To An Incomparable Face To Face Conference And Tradeshow Experience

What type of experiences do you crave? Have you ever had any of those types of experiences at a conference or tradeshow? Conferences and tradeshows have a long way to go to merge the experiences we crave and want with those that actually occur at the event. Four Critical Elements To Success The recent report, … [Read more…]

What Associations And Meeting Professionals Want In Tradeshow Partnerships

Imagine this scenario. A nonprofit trade association decides it wants to add a tradeshow to its annual conference. It’s never produced a tradeshow in the past and wants to secure a third-party planner to produce the show. Typically, an association tradeshow should have a potential of $150,000 or more in revenue to justify securing a … [Read more…]

Co-Locating Your Conference Can Be Risky And Rewarding

Co-locating your conference can be a high-risk, high-reward proposition. Before you decide to co-locate your conference with another conference, you need to view the decision through a strategic long-term lens. Defining Co-Location At the basic level, co-locating a conference is placing two or more conferences at the same location, at the same time. Some organizers … [Read more…]