I bet you’ve heard this before: “An object at rest, tends to stay at rest.” Oh, yeah, it’s Newton’s first law of motion: any object will stay at rest or in motion unless acted on by an external force. It’s also referred to as the law of inertia. Yes, an object at rest, tends to stay at rest. However, a conference at rest, tends to die. The enemy of most conferences is the way it’s always been. When inertia influences your conference, it’s planned by the way you’ve always done it, … [Read more...]