Getting Attendees Wrong: The Age Of Discontinuity September 28, 2015 by Jeff Hurt Some conference planning teams get their attendees wrong! So why do we get it so wrong? It has everything to do with the rapid pace of change—the age of discontinuity as Drucker called it—and our default thinking. The heart of our current organizational challenges is that we rarely diverge from our default thinking. We assume … [Read more…] Filed Under: Event Planning Tagged With: , Attendee Acquisition, attracting attendees, conference audiences, conference best practices, conference planning team, Qualitative measures
Your Conference Audience Matters More Than You Think! January 22, 2015 by Jeff Hurt Having an audience at a conference is no longer a novel idea. It’s expected and a given. Unless you’re a speaker that didn’t resonate with this audience in a past meeting. Then you probably have a very small or limited audience if any. How you define your conference audience defines how you design your event. … [Read more…] Filed Under: Event Planning Tagged With: , co-creation, community, conference audiences, conference best practices, conference experience, participant-centric
Your Conference Needs A Customer Vision Statement July 17, 2014 by Jeff Hurt What is your vision for your conference customer? In case you are confused by the term conference customer, I mean your paying attendee or registrant. What is your vision for your conference customer, the paying attendee? How do you hope to help your paying attendee to grow, evolve or transform? What traits and characteristics do … [Read more…] Filed Under: Event Planning Tagged With: , Attendee Acquisition, attendee growth, attracting attendees, conference audiences, conference best practices, customers, Innovation
Designing Conference Customers, Not Just Traditional Conferences July 16, 2014 by Jeff Hurt We are thinking about conference innovation from the wrong perspective. We usually think about conference innovation as something we create for our paying attendees. Or we think about innovation as something we design with attendees through crowdsourcing. We need to make a critical leap. Conference innovation is a way to design attendees! Innovation should be … [Read more…] Filed Under: Event Planning Tagged With: , Attendee Acquisition, attendee growth, attracting attendees, conference audiences, conference best practices, customers, Innovation
The Six Types Of Audiences Your Conference Needs To Succeed June 6, 2014 by Jeff Hurt Your conference audience is your most important asset. Imagine your conference for a minute without an audience. Imagine exhibitors and sponsors showing up but no audience arrives. What happens? Your conference needs an audience to survive. And you need a loyal audience if your conference is to grow and evolve. Your conference audience is the … [Read more…] Filed Under: Attendance Marketing Tagged With: , attendee loyalty, conference audiences, loyal
