Your conference audience is your most important asset. Imagine your conference for a minute without an audience. Imagine exhibitors and sponsors showing up but no audience arrives. What happens? Your conference needs an audience to survive. And you need a loyal audience if your conference is to grow and evolve. Your conference audience is the bedrock upon which your conference is built. The Customer Has The Power Audiences are not owned. It is the individual that decides whether or not … [Read more...]
I Can’t Get No [Conference] Satisfaction
I can't get no conference satisfaction, I can't get no conference satisfaction, 'Cause I try and I try and I try and I try. I can't get no, I can't get no. When I'm sittin' in your session and a man comes on the stage he's tellin' me more and more about some useless information supposed to fire my imagination. I can't get no, oh no no no. Hey hey hey, that's what I say. I can't get no conference satisfaction, I can't get no conference satisfaction, 'Cause I pay and I pay and I pay and I pay. I … [Read more...]
Do You Want Satisfied Conference Attendees Or Loyal Attendees?
Do you want a satisfied spouse or a loyal spouse? Think about that. Which one is it? I don't know about you but I want a satisfied and loyal spouse! Now, do you want satisfied customers or loyal customers? Ok, committed relationships and marriages are not the best analogy for business relationships. Marriages are one-to-one relationships. Most business relationships are probably not one-to-one relationships. Yet some of the interactions needed to sustain relationships are the same. One thing … [Read more...]
