Most professionals, like you, are really good at single loop learning. We have a mental map that we use for conference improvement. We follow standard, prescribed routines to solve typical conference problems. That’s single loop learning. (BTW, single and double loop learning applies to any type of organizational improvement. I’m applying it to conference improvements.) Ironically, if you’re very good at single loop learning, you’re probably bad at double or triple loop learning. It’s only … [Read more...]
Post-Conference Debrief Tips To Improve The Conference Experience
The closing keynote was a big hit. Attendees head home. Your team has worked tirelessly for weeks. And they delivered beyond your expectations. You would love to get packed quickly. You know everyone on your teams deserves some time off now. Gathering The Team For One Final Meeting You think, "If I can just gather the troops one last time to quickly capture feedback while it's still fresh in their minds, it would be great." Then that full-scale debrief you do a couple weeks later will be … [Read more...]
Secret Shoppers Spot Conference Experiences You’ll Likely Miss
Secret shopping conferences and trade shows is something we do regularly. We don't call it secret shopping. At the end of the day, it's an apt description, as we're immersing ourselves in the attendee (buyer's) experience. We're evaluating every component through the attendee's lens to assess what's working, what needs to be tweaked, and what needs to be 86'ed. One week, we'll be at a medical conference, surrounded by doctors as we watch live stream of surgery being performed halfway across … [Read more...]
Going All-In for Conference Improvement
You may have noticed that our blog post frequency slowed down a bit in May. Our team was busy upgrading and converting our blog and website. We’re happy to announce that work is complete and the resources available to the industry we love are more accessible and plentiful than ever! We appreciate and value, you, our blog readers and subscribers! If you’re reading this via email or RSS feed, you may not have noticed the changes and additional resources available on our homebase – Velvet … [Read more...]
