What Is Your Conference ROM? July 10, 2015 by Jeff Hurt You’ve probably heard of ROI-return on investment. You may have heard of ROE-return on equity (not return on event). Or you may have heard of ROA-return on assets. Successful businesses depend upon ROI, ROE and ROA. So have you heard of ROM-return on mission? It’s critical to moving the mission of your organization forward. So … [Read more…] Filed Under: Business Model Tagged With: , attendee satisfaction, conference return on mission, conference ROM, conference survey, measurement, return on mission, ROM, transformational conferences