You don’t have to leap tall buildings in a single bound. Nor do you have to fly at the speed of light to respond to a conference crisis. Nor do you have to use your special hidden super powers to meet your attendees’ expectations. Instead, it’s more about reliability than heroics. It’s about creating a conference experience that attendees can count on you to deliver. They know they can rely on you to provide an experience that helps fix what ails them, to care enough to give them what they … [Read more...]
What Is Your Conference ROM?
You’ve probably heard of ROI-return on investment. You may have heard of ROE-return on equity (not return on event). Or you may have heard of ROA-return on assets. Successful businesses depend upon ROI, ROE and ROA. So have you heard of ROM-return on mission? It’s critical to moving the mission of your organization forward. So what is your conference's return on mission? Defining ROM Nonprofit technology consultant Andrew Urban says Return On Mission (ROM) is the ability to look beyond … [Read more...]
Conference WOW Moments Require Perpetual Reinvention
Your mighty event team managed to transform a "what if?" idea into a five-star, conference greatest hit. The attendee WOW factor was off the charts. This big moment gave your brand a major boost, with social shares rippling out to others who didn't attend, but now wish they had. Everyone's talking about this incredible experience, including your boss. Way to go! Now for the tough truth: WOW moments have a very short shelf life. Each time they're repeated, the buzz diminishes substantially. … [Read more...]
