Three Business Models For Your Annual Meeting Conference July 25, 2012 by Jeff Hurt Many of us often forget that annual meetings and conferences are actually a business. When we are a member of an organization, we expect the organization to provide an annual meeting at the lowest cost possible so we can attend. But are those member expectations justified? It really depends upon the business model of the … [Read more…] Filed Under: Business Model Tagged With: , business case for events, conference revenue models, conferences
When Conferences Go Awry February 24, 2012 by Jeff Hurt Most nonprofit organizations host some type of annual meeting every year. Generally their bylaws require that they hold at least one annual membership meeting. Similarly, many corporations and associations organize, plan and implement one or more conferences every year that have other goals beyond the annual membership meeting. Some corporations hold customer events to showcase … [Read more…] Filed Under: Event Planning Tagged With: , association, conference best practices, conference revenue models, conferences, meeting planner, meeting planning best practices
Are You Attracting The Right Customer For Your Conference? October 11, 2011 by Jeff Hurt Who are the customers for your conference? Yes, I said customers – plural. You have more than one customer. Most of us think of our conference customers as the paid registrants. Instead, we need to think of our customers as anyone who can say no. Who’s Your Daddy Customer? So who are the customers of … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendee growth, attracting attendees, conference best practices, conference revenue models, conferences, market segmentation, meeting planning best practices
Identifying Conference Targets Of Opportunity For Growth October 3, 2011 by Jeff Hurt Often “it” occurs after several years of success. Your conference attendance, exhibitors and revenues reach a plateau. Or they start to decline. Why does “it” haunt and hunt your once-successful conference? You have never learned how to acquire new business. Or you’ve depended on repeat business. Or you’ve expected new registrants to arrive at your … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendee growth, attracting attendees, conference best practices, conference revenue models, conferences, market segmentation, meeting planning best practices
The Conference Life Cycle: Where Is Your Event In This Process? November 8, 2010 by Jeff Hurt All associations, businesses and professions must continually adapt in order to survive. Organizations, products and services go through a four stage life cycle: startup, growth, maturity and decline. Unless the organization reinvents itself, it declines and ceases to exist. The business life cycle also applies to conferences, meetings and events. Where do you think your … [Read more…] Filed Under: Event Planning Tagged With: , association, conference, conference revenue models, meeting best practices, meeting planner
