Seven Conference Early Shatterpoints To Measure Immediately August 31, 2015 by Jeff Hurt How financially sustainable is your conference? Too often the metrics we use for our conferences are lagging indicators—inputs and outputs. We measure our P&L, attendance, sponsorship, exhibitors and attendee satisfaction. But that is not enough! We need to measure leading indicators. The VCC team gets asked repeatedly how to know if a conference is successful … [Read more…] Filed Under: Business Model Tagged With: , conference best practices, conference indicators, conference performance indicators, conference shatterpoints, KPI, KPIs, shatterpoints
