How financially sustainable is your conference? Too often the metrics we use for our conferences are lagging indicators—inputs and outputs. We measure our P&L, attendance, sponsorship, exhibitors and attendee satisfaction. But that is not enough! We need to measure leading indicators. The VCC team gets asked repeatedly how to know if a conference is successful or not. And conference organizers ask us what metrics they should measure. Here’s a modified repost of seven metrics you … [Read more...]