Gamification is catching more attention in conference and expo circles. Typically, conference organizers will create a game within the context of an event to increase attendee exposure to a product or service. Gamification is often used to shine a light on sponsors and exhibitors. Things like "Visit these exhibitors and get your passport stamped for a chance to win a free...." While gamification might trigger more traffic, eyeballs or clicks, opinions vary on whether it's generating … [Read more...]
Two Reasons Why Crowdsourcing Your Conference Content Won’t Work
Let's put children in charge of their own meals. Being the forward thinking leaders that we are, we'll allow kids to decide what they want to eat. We'll use an online voting system similar to Digg so kids can crowdsource the suggestions. They'll even be allowed to announce to their friends which food items they voted for and why. What would happen? What would be served? Doughnuts, pop tarts and chocolate milk for breakfast. Pizza for lunch on odd days. Macaroni and cheese along with French … [Read more...]
