How to Turn Around Your Sponsorship Revenue December 11, 2019 by Dave Lutz If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue. Expo/sponsor revenue ratio — for every $3 … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , education champion, packages, revenue, revenue ratio, sponsorship, tiers, VIP experience
10 Ideas for Improving Your Pay-to-Play Conference Presentations August 22, 2017 by Dave Lutz There’s a place for sponsored content in conference programs, if you’re thoughtful in your approach. The seventh of the TED Commandments — “Thou shalt not sell from the stage: neither thy company, thy goods, thy writings, or thy desperate need for funding; lest thou be cast aside into outer darkness” — is especially timely advice. … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , association, association best practices, content marketing, education champion, Pay-To-Play, sponsored content, sponsorship, thought leadership
