Your Conference Content Has Magnetic Pull July 23, 2018 by Dave Lutz Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. It’s a foreign concept to them. Most marketing and communications … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Acquisition, attendance marketing, conference best practices, content marketing, Education, Education & Adult Learning, marketing, meeting planning best practices, Session Marketing
10 Ideas for Improving Your Pay-to-Play Conference Presentations August 22, 2017 by Dave Lutz There’s a place for sponsored content in conference programs, if you’re thoughtful in your approach. The seventh of the TED Commandments — “Thou shalt not sell from the stage: neither thy company, thy goods, thy writings, or thy desperate need for funding; lest thou be cast aside into outer darkness” — is especially timely advice. … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , association, association best practices, content marketing, education champion, Pay-To-Play, sponsored content, sponsorship, thought leadership
Attract With Content; Keep Them With The Experience March 23, 2017 by Jeff Hurt The internet has made world-class content front, center, mobile and affordable—often free. Anyone can hear the best experts for free (or nearly free) on almost any device they own. Anyone can get thought leadership at their fingertips. And your conference audience does. They have access to the same information you do. They can hear, watch … [Read more…] Filed Under: Experience Design Tagged With: , attracting attendees, conference experience, conference experience design, content, content marketing
Ninja Moves for Improved Conference Session Marketing September 8, 2016 by Dave Lutz Better session copy helps put butts in seats! As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. In 2013, we … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Acquisition, attendance marketing, conference best practices, content marketing, Education, Education & Adult Learning, meeting planning best practices, Session Marketing
Betsy Bair Joins Velvet Chainsaw May 31, 2016 by Dave Lutz VCC is excited to welcome Betsy Bair, Vice President, Strategic Narratives to the Velvet Chainsaw Consulting team! To better resonate with target attendees, most of our clients are embracing new and more agile attendance acquisition and communication strategies. Betsy’s vast expertise in content and digital marketing will improve our ability to help conference organizers engage … [Read more…] Filed Under: Ramblings Tagged With: , Attendance Acquisition, content marketing, content strategist
Building Your Conference Community Drip By Drip October 14, 2013 by Donna Kastner Seth Godin has tremendous influence, particularly in marketing, publishing and entrepreneurial circles. At last count, he’s written 17 bestselling books. Earlier this year, Seth published his 5,000th blog post. While other bloggers float in and out of my daily must-read list, Seth’s been there for years. He’s been dripping valuable insight into my brain, one post at … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference marketing, content marketing, learning
Five Forces Reshaping Associations February 8, 2013 by Jeff Hurt This past week I heard an amazing presentation by technology guru and business futurist Scott Klososky. I’ve been following Scott since 2007 when I first hired him to present. His presentation, “Leveraging Disruptive Innovations For Business Success,” was one of the best I’ve seen in a while. And, it has given me a lot to … [Read more…] Filed Under: Experience Design Tagged With: , content marketing, digital technology, disruptive forces, disruptive innovation, disruptive technologies
Content Marketing Strategies Light The Way For Weary Travelers February 4, 2013 by Jeff Hurt Traditional marketing methods such as broadcast emails, magazine, radio and TV ads, and web banners are fast losing their appeal. They are expensive as compared to other methods. And we ignore those ads, fast forward past TV ads on our DVRs, buy advertising free radio, use sophisticated spam filters and caller ID, and delete most … [Read more…] Filed Under: Attendance Marketing Tagged With: , content, content marketing, marketing
SlideShare: The Largest Professional Content Sharing Community In The World [Infographic] January 11, 2013 by Jeff Hurt According to comScore, SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn (which now owns SlideShare). Is this the social media tool that is missing from your tool box? More conferences should consider using SlideShare as a way to share content and information with those outside of their … [Read more…] Filed Under: Event Technology Tagged With: , conference best practices, conferences, content marketing, SlideShare
Conference Lessons You Can Learn From Apple December 3, 2012 by Jeff Hurt I walked into the newly expanded Apple Store at Knox Henderson on the day of the release of the next version of the iPhone. I hesitated at first thinking it would be packed with crowds but my iPhone was stuck in the middle of an upgrade. I needed help and I needed it fast. There … [Read more…] Filed Under: Conference Education Tagged With: , conference best practices, conference marketing, conferences, content marketing
