Expo Decisions: Attendee Preferences over Exhibitors—Always August 6, 2019 by Dave Lutz For those of you who organize large annual conferences and trade shows, there undoubtedly is a chicken-vs.-egg debate. On the one hand, your organization might receive as much as 50 percent (or more) of your event’s revenue from supplier investments in exhibits, sponsorship and advertising categories, making it a priority. On the other hand, you … [Read more…] Filed Under: Experience Design, Sponsorship & Exhibits Tagged With: , booth sales, exhibitor advisory, exhibitor advisory committee, exhibitor advisory council
