For those of you who organize large annual conferences and trade shows, there undoubtedly is a chicken-vs.-egg debate. On the one hand, your organization might receive as much as 50 percent (or more) of your event’s revenue from supplier investments in exhibits, sponsorship and advertising categories, making it a priority. On the other hand, you have the attendees or customers — the currency we use to get suppliers to invest in our events in the first place. Attract a smaller or a lower-quality … [Read more...]
Secrets For Growing Conference Sponsorship Revenues
Many conference and trade show organizers are focusing more attention on exhibit and sponsorship sales. Yet, the traditional revenue mix from exhibits and sponsorship is changing. More digital demonstration channels are being adopted and booth footprints are shrinking. The future opportunity is to shift reduced marketing spend from exhibitor booth square feet to more sponsorship. Bigger Deals, Fewer Buyers Recently, Dave and I had the pleasure of leading a session at the ASAE Annual … [Read more...]
