Forecasting! The mere word may cause fear, apprehension and the thought “I don’t know how to do that! Much less how to apply forecasting to picking future-focused conference and education topics for my customers.” Don’t worry you’re not alone. More Than Predictions Forecasting is more than predicting or foretelling the future. And if you’re under the impression that forecasting is something only strategists, governments and scientists know how to do, you’re going to be pleasantly … [Read more...]