After studying a whole bunch of professional conferences, it’s very clear to me what separates a thriving event from one on life support. For multi-day conferences, a growing number register and return because of who else will be there. Our attendees have more choices than ever for professional development and acquiring purchasing intelligence. Today, it’s difficult to differentiate and grow without strong networking value and a tribe-like vibe. It’s no longer enough to just attract the … [Read more...]