R&D. Those three characters can strike fear in some and dread in others. Your annual meeting is just one touchstone in a portfolio of customer touchpoints. Like any gadget, service, or software, the annual meeting fills a need and provides solutions to customers. Usually it generates revenue for the organizing company. And like any good product or service, a successful annual meeting requires research and development (R&D) to thrive. Yet R&D is often over looked by most meeting … [Read more...]