Seven Customer Retention Strategies January 17, 2013 by Jeff Hurt Customer Retention Strategies from Jeff Hurt On average, U.S. corporations lose 50% of their customers every five years says business researcher Frederick Reichheld. An average company has a defection rate of 10%-30% of their customers each year, he says. Raising your customer retention by 5% can increase the lifetime value of your average customer by … [Read more…] Filed Under: Event Planning Tagged With: , customer retention, customers, membership, membership retention, return on customer