Using Gamification To Influence Event Participants’ Behavior March 17, 2011 by Jeff Hurt Gamification is the current shiny object for the meetings and events industry. Why all the hype about gamification? As the business sector is discovering, gamification has the power to Increase and improve customer engagement Build customer loyalty Incent customers to do specific things Defining Gamification Gamification is the use of game mechanics and game dynamics … [Read more…] Filed Under: Event Planning Tagged With: , conferences, engagement, event technology, Gamification, MMOG, MMOs, Social Media
