Gamification is the current shiny object for the meetings and events industry. Why all the hype about gamification? As the business sector is discovering, gamification has the power to Increase and improve customer engagement Build customer loyalty Incent customers to do specific things Defining Gamification Gamification is the use of game mechanics and game dynamics for non-game applications. It is also known as funware. Gamification borrows key concepts from related areas including … [Read more...]
Four Rules to Create Value 2.0 for Events
This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s April edition of Convene. Every association is faced with a choice: Find ways to capitalize on disruptive technologies — which enable hybrid and virtual meetings — or ignore them at their own risk. Many planners are concerned that 2-D and 3-D meeting environments or hybrid meetings do not fit their business model and will jeopardize traditional … [Read more...]
The Conference E-Word As Important As Pinball Wizard, Mafia Wars & World of Warcraft
Engagement. When you read that word, what does it mean to you? I was talking with BeEvents' Ray Hanson, Event Solutions Publisher Meredith McIlmoyle, Pink, Inc.'s, Deb Roth, and Conference Content Strategist and Emcee Glenn Thayer at Event Solutions Conference this past week. During our conversation, someone dropped the "e-bomb: engagement." There it was resting on our ears and brains as if we each understood its depth and meaning. The all allusive, slippery 21st Century e-word. Engagement had … [Read more...]
