Gamification is the current shiny object for the meetings and events industry. Why all the hype about gamification? As the business sector is discovering, gamification has the power to Increase and improve customer engagement Build customer loyalty Incent customers to do specific things  Defining Gamification  Gamification is the use of game mechanics and game dynamics for non-game applications. It is also known as funware. Gamification borrows key concepts from related areas including … [Read more...]