More Conference Physics: Inertia January 31, 2019 by Jeff Hurt I bet you’ve heard this before: “An object at rest, tends to stay at rest.” Oh, yeah, it’s Newton’s first law of motion: any object will stay at rest or in motion unless acted on by an external force. It’s also referred to as the law of inertia. Yes, an object at rest, tends to … [Read more…] Filed Under: Event Planning Tagged With: , cognitive inertia, cognitive shortcut, conference inertia, confirmation bias, inertia, organizational inertia, resource rigidity, routine rigidity