List buys and promotional email blasts rarely convince and convert the attendees you want for your conference or trade show. Today, you need to earn the privilege to be seen in a professional’s email inbox. Attendance acquisition has shifted forever from push to pull marketing. While you want to be in it for the long-run…earning inbox access and protecting that privilege, you can accelerate that through partnering with communities who represent a demographic segment that you want to … [Read more...]