2022 Conference Registration Pacing April 5, 2022 by Dave Lutz Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. If you were pacing behind, you could make midcourse corrections. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment. Use these five tips to develop a plan for optimizing registration … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , marketing in covid, pacing models, registration pacing, worry-free cancellation
