Since We Are Already Doing What We Are Doing It Cannot Be Too Risky-NOT! December 9, 2014 by Jeff Hurt We frequently avoid change. We take comfort in doing the same thing over and over again. It feels safe. When it comes to making changes to a conference or association service, we opt to do what we’ve done in the past. It’s easier. We know the outcome. We believe it’s less risky than changing. Putting … [Read more…] Filed Under: Ramblings Tagged With: , association best practices, association issues and challenges, conference best practices, risk, status quo, strategic thinking, thinking