We frequently avoid change. We take comfort in doing the same thing over and over again. It feels safe. When it comes to making changes to a conference or association service, we opt to do what we’ve done in the past. It’s easier. We know the outcome. We believe it’s less risky than changing. Putting Risk In Context I would argue that doing what you’ve always done in the past is one of the riskiest things you can do. It can result in eventual demise. Don’t believe me? Consider Kodak, … [Read more...]