Attendee Satisfaction Or Delight Does Not Lead To Conference Loyalty December 17, 2013 by Jeff Hurt Organizations tend to overestimate the loyalty they get from exceeding customer expectations and customer satisfaction says new research from CEB. So what does this mean to conferences? Satisfaction of a conference experience is not a predictor of loyalty to the conference or organization. “…We found no statistical relationship between how a customer rates a company … [Read more…] Filed Under: Event Planning Tagged With: , attendee loyalty, loyalty, satisfaction
I Can’t Get No [Conference] Satisfaction October 8, 2010 by Jeff Hurt I can’t get no conference satisfaction, I can’t get no conference satisfaction, ‘Cause I try and I try and I try and I try. I can’t get no, I can’t get no. When I’m sittin’ in your session and a man comes on the stage he’s tellin’ me more and more about some useless information … [Read more…] Filed Under: Event Planning Tagged With: , conferences, event, loyal, loyalty, meeting, satisfaction, satisfied
Do You Want Satisfied Conference Attendees Or Loyal Attendees? October 7, 2010 by Jeff Hurt Do you want a satisfied spouse or a loyal spouse? Think about that. Which one is it? I don’t know about you but I want a satisfied and loyal spouse! Now, do you want satisfied customers or loyal customers? Ok, committed relationships and marriages are not the best analogy for business relationships. Marriages are one-to-one … [Read more…] Filed Under: Event Planning Tagged With: , conferences, event, loyal, loyalty, satisfaction, satisfied
