The world has drastically changed in the past several decades. But most conference experiences have changed very little, if at all. They compete with the Internet to distribute content and deliver information. So what type of conference education are you serving your customers—shallow learning, advancement learning or deep learning? Do you even know the difference between the three? Do you know which would lead to authentic, transformative learning experiences? The Initial Research On … [Read more...]
Successful Conference Professionals Understand, Design And Offer Deep Learning Experiences To Attendees
Most conferences offer some type of learning opportunities for their participants. From informal peer networking to roundtable discussions to formal expert lectures and panel discussions. The education opportunities abound. Traditionally, the goal of conference education is to deliver as much information as possible as fast as possible to as many people as possible. Today, many meeting professionals focus on distributing content through traditional and unusual formats—TED style, Ignite, … [Read more...]
We Must Stop Promoting Conference Fast-Track, Artificial, Butt-In-Seat, Surface Learning
How are your conference attendees learning? Yes, of course we should ask, “What are they learning?” More importantly, we need to ask, “How are they learning?” We’ve got to confront the ineffectiveness of our conference education approaches! We must begin to offer effective alternatives to the traditional “sit and get” lecture. If we want to increase conference participant ROI and loyalty, we’ve got to just stop accepting speaker proposals, assigning speakers a time slot and then offering … [Read more...]
