So many people ask me, “If ______________ (fill in the blank) is so important for conferences, why aren’t more conferences implementing it?” “So you wait to make changes to your event once you see other conferences are already doing it?” I respond. “You wait to copy someone else instead of being the leader?” Frequently, conference planning teams wait until others have tried something before they’ll embrace it. They are risk-averse followers, gripping on to the status quo instead of … [Read more...]