I attended a great trade show, but overzealous exhibitors nearly pushed me away. In the weeks leading up to the show, I received a barrage of pre-show exhibitor emails. They lacked relevance and made me wonder if this show fit my needs. In a cab from the airport with a fellow attendee I asked, "What did you think of all those exhibitor emails?" His response was clear. I wasn't the only one bothered by these emails. He was even more frustrated than I was. As I scan through the dozens … [Read more...]