Your Trade Show Attendees: What Do They Really, Really Want? June 28, 2016 by Betsy Bair This is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. It’s likely that the Brexit vote last week is on my mind and that’s why the Spice Girls’ tune, “Wannabe,” popped into my … [Read more…] Filed Under: Attendance Marketing, Sponsorship & Exhibits Tagged With: , attendance analysis, attendance marketing, attendees, behavioral data, conference best practices, engagement, Trade show marketing
Too Many Exhibitor Pre-Show Emails Are Spammy And Hazardous April 24, 2014 by Donna Kastner I attended a great trade show, but overzealous exhibitors nearly pushed me away. In the weeks leading up to the show, I received a barrage of pre-show exhibitor emails. They lacked relevance and made me wonder if this show fit my needs. In a cab from the airport with a fellow attendee I asked, “What … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , Exhibitor marketing, Trade Show best practices, Trade Show booth traffic, Trade show marketing
