Tag: Trade show marketing

Your Trade Show Attendees: What Do They Really, Really Want?

This is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. It’s likely that the Brexit vote last week is on my mind and that’s why the Spice Girls’ tune, “Wannabe,” popped into my … [Read more…]

Too Many Exhibitor Pre-Show Emails Are Spammy And Hazardous

I attended a great trade show, but overzealous exhibitors nearly pushed me away. In the weeks leading up to the show, I received a barrage of pre-show exhibitor emails. They lacked relevance and made me wonder if this show fit my needs. In a cab from the airport with a fellow attendee I asked, “What … [Read more…]