This is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. It’s likely that the Brexit vote last week is on my mind and that’s why the Spice Girls’ tune, “Wannabe,” popped into my head as I wrote: “Yo, I’ll tell you what I want, what I really, really want.” A key takeaway from Part One of CEIR Attendee Retention Insights study, is the schism between … [Read more...]
Too Many Exhibitor Pre-Show Emails Are Spammy And Hazardous
I attended a great trade show, but overzealous exhibitors nearly pushed me away. In the weeks leading up to the show, I received a barrage of pre-show exhibitor emails. They lacked relevance and made me wonder if this show fit my needs. In a cab from the airport with a fellow attendee I asked, "What did you think of all those exhibitor emails?" His response was clear. I wasn't the only one bothered by these emails. He was even more frustrated than I was. As I scan through the dozens … [Read more...]
