We are used to thinking of our conference and its planning process as a one-way transaction from the company to its customers. Sometimes we view the planning process as a backbreaking, arduous, life-draining experience. We may even dread working with a new conference advisory committee due to our negative past experiences. If this sounds like you, perhaps it’s time to rethink your mental model of your conference and its planning process. Instead, consider your conference as a life-giving … [Read more...]