Forget releasing your conference Kraken—that legendary giant sea monster sent out to destroy anything that gets in your way. And by all means, don’t release your Trojan horse. You don’t need a trick, stratagem or gimmick for your target audience. You need to release your Trojan mice! These are small, well focused changes that add up and have a huge impact. And they are continually introduced in an inconspicuous way. (Sources: Harold Jarche, Euan Semple and Peter Fryer.) Your Company Is … [Read more...]