Using Emotional Marketing Value To Create Conference Education Titles That Attract Not Repel September 30, 2011 by Jeff Hurt You’re browsing a conference website. The dates look good. The city is appealing to you. The hotel seems to offer a reasonable rate. The schedule is jam-packed with offerings. So does the conference offer anything of education value? You click the link to the education sessions. There you see a long list of hyperlinked session … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference session descriptions, conference session titles, conferences, meeting planner, presentation best practices, professional development, writing good conference session descriptions
Do Conference Session Learning Objectives Really Matter? March 19, 2010 by Jeff Hurt This is the last in a series of posts on writing better conference session descriptions. Read the previous posts Conference Descriptions That Whet The Appetite, an overview of the four elements of a successful conference description, How To Write Killer Conference Session Titles That Attract Attendees and Crafting Better Conference Materials: Writing Session Descriptions For … [Read more…] Filed Under: Conference Education Tagged With: , association, conference session descriptions, conference session titles, conferences, learner objectives, meeting, meeting planner, professional development, writing good conference session descriptions
Crafting Better Conference Materials: Writing Session Descriptions For Dummies March 18, 2010 by Jeff Hurt This is the third in a series of posts on writing better conference session descriptions. Read the first post Conference Descriptions That Whet The Appetite, an overview of the four elements of a successful conference description, or second post How To Write Killer Conference Session Titles That Attract Attendees. Begin With The End In Mind … [Read more…] Filed Under: Conference Education, Event Planning Tagged With: , association, conference session descriptions, conference session titles, conferences, learner objectives, meeting, meeting planner, professional development, writing good conference session descriptions
How To Write Killer Conference Session Titles That Attract Attendees March 17, 2010 by Jeff Hurt This is the second in a series of posts on writing better conference session descriptions. Read the first post Conference Descriptions That Whet The Appetite, an overview of the four elements of a successful conference description. What is the primary purpose of most conference session titles, descriptions and learner objectives? Did you say, “To get … [Read more…] Filed Under: Conference Education, Event Planning Tagged With: , association, conference session descriptions, conference session titles, conferences, learner objectives, meeting, meeting planner, professional development, writing good conference session descriptions
Conference Session Descriptions That Whet the Appetite March 16, 2010 by Jeff Hurt This is the first in a series on writing better conference session descriptions. This overview article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s March edition of Convene. In subsequent posts, we’ll explore conference sessions titles, descriptions and learner objectives in more detail. Why … [Read more…] Filed Under: Conference Education, Event Planning Tagged With: , association, conference best practices, conference session descriptions, conference session titles, conferences, learner objectives, meeting, meeting planner, meeting planning best practices, professional development, writing good conference session descriptions
