Binford 2000 Brain Surgery by nerdmeister

Your Conference Planning Really Is Brain Surgery

You’ve heard the saying, “Come on, this is not brain surgery.” It means that something is really simple to do. We use it to encourage people to stop whining and do the obvious. Planning the right conference programming for the right target audience is profoundly simple. If you have a vision and focus. And it can lead to major attendee brain … [Read More...]

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Testimonials Don’t Convert Conference Prospects

You've heard the litany: Testimonials are great third party endorsements. Using testimonials will increase your conference attendance. Yadda Yadda It’s all bull. Two big reasons you should do it anyway. 1. Smart testimonials will make people pause. Testimonials can give marketers what … [Read More...]

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Ambush Marketing: 4 Ways to Diffuse Conference Scammers

A few practices keep chipping away at the integrity of professional events. Chief among them are outboarding, when companies bypass exhibiting or sponsoring and set up shop on the fringe of your event, and suitcasing, which refers to non-exhibiting sellers who work the aisles or hallways. Lobby rats … [Read More...]

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Your Conference Needs A Customer Vision Statement

What is your vision for your conference customer? In case you are confused by the term conference customer, I mean your paying attendee or registrant. What is your vision for your conference customer, the paying attendee? How do you hope to help your paying attendee to grow, evolve or … [Read More...]

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Measuring What Matters To Your Conference

If the only conference numbers you care about are attendance, exhibitors, revenue and profits, you will never be able to understand why those numbers fluctuate. You’re only guessing and planning conference programming through a shot-gun approach if you don’t get serious about measurement. It’s … [Read More...]