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Your Conference Needs A Customer Vision Statement

What is your vision for your conference customer? In case you are confused by the term conference customer, I mean your paying attendee or registrant. What is your vision for your conference customer, the paying attendee? How do you hope to help your paying attendee to grow, evolve or … [Read More...]

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Measuring What Matters To Your Conference

If the only conference numbers you care about are attendance, exhibitors, revenue and profits, you will never be able to understand why those numbers fluctuate. You’re only guessing and planning conference programming through a shot-gun approach if you don’t get serious about measurement. It’s … [Read More...]

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What Do You Want Your Conference Customers To Become?

“It’s not the attendees’ job to know what they want,” paraphrase of Apple cofounder Steve Jobs. “Larry [Page] is into making people what he wants them to be—which is a little smarter,” former Google Executive (from author’s private correspondence).” So who do you want your conference customers … [Read More...]

Congrats by Earl p- Kastner promotion

Donna Kastner Promoted to Vice President

I’m excited to announce that Donna Kastner has been promoted to VP, Expo/Sponsor Sales & Activation at Velvet Chainsaw Consulting! Donna’s contributions to our client consulting projects and innovation have grown steadily since joining our team two and a half years ago. Most notably, she’s … [Read More...]