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2014.08.20_Hands in the air - in concert CC by Martin Fisch, on Flickr

Lessons From Bruno Mars on Audience Engagement

What can Bruno Mars teach us about audience engagement for our ballroom experiences? Plenty. Earlier this week, I witnessed 7,000 participants (from Linksters to Boomers) stand, clap, sing and dance for 75 minutes at his sold-out Denver Moonshine Jungle concert. If you saw his performance at … [Read More...]

2014.08.20_Online Mentoring by Alec Couros, on Flickr

Association Virtual Event Strategy Benchmarking

Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. - Ferris Bueller Virtual event strategies are evolving fast too! First, many tried to monetize them (instead of viewing them as a campaign). Next, quite a few associations embraced hybrid as their … [Read More...]