2014.10.28_Chance Encounters by Russ Rowland, on Flickr

Fostering Planned Serendipity At Conferences

Some people call it luck. Others call it fate. Whatever we call it, serendipity is a wonderful thing. We’ve all experienced it at a conference. That happy accident or surprising discovery when you sit next to someone at a session who deals with the same work challenges as you. This new serendipitous connection introduces you to other … [Read More...]


Iampublicopinion by AKRockefeller

When Opinion By Committee Can Lead You Astray

Last night we went to a local chain restaurant. It wasn’t great. It wasn’t bad. It was average at best. After our meal, I told others about my visit. My relatives all had an opinion about the restaurant. So did my spouse and my friends. I started to post a comment in Facebook to ask others … [Read More...]

AmazingPushButtonSushAction by Laura Taylor

Conference Education’s Dirty Little Secret

All conference education has a dirty little secret. And it’s bigger and dirtier than most. The big skeleton in the conference closet is that most attendees will forget the majority of what they hear during the event. The current design of the education session sabotages your learning and … [Read More...]

SocialMedia by Jason A Howie

3 Social Media Take-Aways From #pcmapower

The PCMA Power chapter hosted industry veterans and Hospitality majors from Kent State University last week in social media roundtable discussions. The mix of ages and experiences brought interesting insight to the role social media can play in attendee acquisition and engagement. Here are three … [Read More...]