7 Tips For Successful Live Streaming Events
This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s September edition of Convene.
Recently we looked at the logistics needed for a successful hybrid event. That live streaming cheat sheet addressed the five types of hybrid events, provided a check list of what you need for live streaming an event, and provided nine questions to consider.
So how do you create a successful experience for both the face-to-face and the virtual audiences?
Here are seven tips to consider when engaging both a face-to-face and virtual audience.
1. We’re here. You’re there. Who’s on first? Labels are important.
Call your face-to-face attendees your local participants and those attending virtually, your remote audience. This helps the remote audience feel part of the event instead of being in the ether world, out there, virtually.
2. Avoid wardrobe malfunctions.
Encourage speakers that will be live streamed to avoid plaids, stripes, white, black, bright blue and green. Avoid blue and green because of Chroma key compositing where one image is removed or made transparent, revealing another image behind it. Solid, bright colors and large prints work better for live streaming events. We’ve all seen TV reporters that have plaid or checked clothing that seems to swim on TV.
3. Is that nose hair?
Maintain a reasonable distance between the camera and the presenters. Remember the concept of personal space applies to live streaming events just as it does to face-to-face vents. A comfortable view is usually from the floor to the ceiling of the presenter rather than a close-up of faces only.
4. Remember, this isn’t television.
Test the technology before going live so you can see what the lighting looks like and hear the sound quality. Sound quality trumps the visual here as the audience really needs to hear what is being said. Don’t try to create a full production like you would see on a live television program. Just plan on giving an accurate portrayal of what is happening onsite.
5. Like the man on the street interviews, secure the moderator on the floor.
Establish the Twitter hashtag for the event early and promote it often. Encourage remote attendees to watch the live stream and chat via twitter or text. Secure at least one person to moderate the Twitter stream using Tweetchat.com to relay questions to the presenter and respond as needed.
6. Break the “Fourth Wall.”
The Fourth Wall is the imaginary wall at the front of the stage through which the audience sees a play. Often remote attendees feel as if they are not part of the face-to-face experience due to their distance from the venue. Break the boundary by having the speaker talk directly to the remote audience from time to time and acknowledge their presence.
7. Create intimate moments for the remote attendees.
Before going on stage or at the end of the presentation, ask the speaker to address the remote audience, like a behind-the-scenes report. This gives the remote audience a feeling of something special that the onsite audience didn’t see.
Takeaway: Visit VideoProductionTips.com for more detailed information on video production, lighting, mobile phone video conversions and more.
This post was reprinted with permission of Convene, the magazine of the Professional Convention Management Association. © 2010
What tips would you add to this list when blending both a remote, virtual and face-to-face audience? What have you seen done with hybrid events that impressed you?