A brilliant campfire story inspires action in its listeners.
Like whittling branches into swords to fight forest ghosts, brands can draw similar emotion from their audience.
Every organization has stories to tell. In fact, information can be dramatized to turn boring data slogs into exciting journeys that yield personal connections and changes in behavior. Energy and clarity from the narrative can alter the way audiences feel, think and act about the organization.
Here is an infographic from NCM Fathom Business Events about the importance of storytelling in organizations.
Who are some of the people in your organization that can be your storytellers? What types of stories resonate with people?
Clare Price says
So many great points here and a wonderful infographic especially the points about how good stories compel people to change. i would add to your line about crafting the story that people need to learn and use good fiction writing techniques to tell a better story. Who is your villain? What is the conflict?
Jeff Hurt says
Great insight about using good fiction writing techniques to tell a better story. Every story needs a beginning, middle and end for sure. Thanks for reading and commenting.
Thanks for sharing this infographic with us. It has some great points in it!
Thanks for reading and commenting. Appreciate it.
Great points that everyone has a story to tell and you need to know your audience. Thanks for adding that to the discussion. Thank you for reading too.
Laura Lear says
Clare, I really like that idea. I’m going to take that back to my Fathom marketing team and see if we can incorporate that. Thanks a bunch!
Clare Price says
Hi Laura: If you ever want to chat about the techniques, let me know. I left a link to my site. Again, thanks for insights in this post. Very useful. Clare
Erin White says
Thank you so much for this post. It’s a great summary, insightful and perfect to post as a useful reminder at my desk! I will send the link on to many colleagues…cheers!
Yi Shun at The Hub says
EVERY SINGLE PERSON has a story to tell. At The Hub, we use actions that our individuals have taken (plot, Clare!) to illustrate our business’ core values. In any good story, using characters–and dialogue–to bring home a point humanizes whatever you’re trying to express. And humanity, at the heart of it, is what makes a great story. But you have to know who you’re telling the story to–that’s the other key part. Thanks for the post and the infographic!
Paul Belserene says
“Listen….be personal……..Listen again….”
Amen to this!
It’s so important to realize that storytelling is not just another way to “package” your message, but it’s actually a conversation that you’re having with your audience/market. If you are going to inspire action it’s going to be because those who act experience an authentic connection. And the conversation is, ideally, a relationship. You’re not just inspiring one action, but strengthening a connection. This takes transparency (be personal), and perseverance. It’s very difficult to fake.
Story telling is part of everybody’s daily life and the tips above can benefit not only businesses seeking to market their brands, but also any person who is telling a story to a friend. Thank you for sharing these with us.