A brilliant campfire story inspires action in its listeners.
Like whittling branches into swords to fight forest ghosts, brands can draw similar emotion from their audience.
Every organization has stories to tell. In fact, information can be dramatized to turn boring data slogs into exciting journeys that yield personal connections and changes in behavior. Energy and clarity from the narrative can alter the way audiences feel, think and act about the organization.
Who are some of the people in your organization that can be your storytellers? What types of stories resonate with people?