They are unusually strong and potent.
They are more durable than your current conference education strategies. And they are highly-concentrated ready to improve your attendees’ learning ROI.
That is assuming that you are open to understanding, adopting and applying them.
The choice is yours. Your challenge, should you choose to accept it, is convincing your superiors and your conference volunteer team that now is the time to invest in them.
The First Five Industrial-Strength Education Trends
Here are the first five awesome education trends. The next five will be in tomorrow’s post.
1. Transformational Learning Instead Of Informational Learning
Informational learning increases the mastery of specialized content. It is an increase in statistics, data, facts, figures and knowledge about a specific subject matter. It increases what we know. Informational learning is out! Attendees want transformational conference education sessions where they can reflect, discuss, examine, explore and discover practical ways to apply the content with like-minded peers. It’s about improving skills, strategies and applications back in the office. Not just increasing our facts and memorization of content.
2. A Focus On Adaptable Challenges Not Technical Challenges
Too often conferences schedule speakers and sessions that provide black and white answers to technical challenges. However, we live in a VUCA World and the challenges the work force faces today do not usually have clear, black and white answers. Adaptable challenges are those that deal with the mix of volatility, uncertainty, complexity and ambiguity of general conditions and situations. Just providing sessions about 20th Century technical challenges in a predictable world no longer cuts it.
3. Lossless Learning
Lossless learning is a rethinking of the traditional method of transmission and reception of information. Research shows that the traditional lecture leads to a loss in learning. We know that effective education sessions require some type of feedback to know if the audience understands the topic and has identified smart wise applications of it. Lossless learning is a pursuit of perfect feedback loops between learners and speakers. Canvas is a tech tool in the K-12 market that is leading the way between education and technology to promote lossless learning. Watch for the jump to adult education and conferences!
4. Appointment Learning Mixed With Just-In-Need Opportunities
In times past, the majority of learning was appointment based. We had to show up on a specific date, at a specific time at a specific location to listen to a scheduled speaker share their knowledge. Today, attendees want to time-shift learning opportunities. They want a mix of scheduled and available just-when-they-need-it opportunities. This means conferences need to repurpose some education sessions into smaller chunks of time, tag them appropriately for SEO and then make them available online. Some conference sessions are recorded and scheduled for a replay where attendees can interact with each other about the content with the speaker.
5. Micro-Learning Opportunities Before, During And After The Conference
Micro-Learning is small units, micro-perspectives, contextual content nuggets and small capsules of facts or information that attendees can find quickly when needed to solve their problems. These formal and informal content bites and activities run on all mobile devices and are delivered before, during and after the conference.
Which of these trends is your organization ready to adopt and apply? Which of these trends do you think you will research more to discuss with your conference team and committee members and why do you think they are important?
Michael Doane says
Great list, Jeff! Thanks for sharing.
I actually talked a lot about the rise of Transformational Learning and how event technology can help meeting planners deliver this in a eBook I wrote earlier this year. It’s called “Countinuous Education vs. Continuing Education: What’s the Difference?”
I’d love to share it if you or any of your readers are interested.
I also agree completely that conference organizers need to do a better job getting all their content online and providing an environment where attendees can engage after the fact. Attendees can’t possibly attend all the sessions they want/need to without a time machine or cloning device.
They paid for the experience AND the education that comes packed into a conference. It’s important they feel they get value out of both, otherwise they’ll just stop going.
Jeff Hurt says
I’d love to read your eBook. How can readers get a copy of it?
Michael Doane says
You can grab a copy here –> http://cadmiumcd.com/products/resources/continuous-education/attendee-engagement.asp
Let me know what you think. I’d love to collaborate on something in the near future regarding this topic.