Do’s and Don’ts: Six Tips to Help Justify Attendance at Your Event November 30, 2022 by Dave Lutz As we progress through the event industry’s recovery to 2019 levels, conference organizers must have a laser focus on helping potential attendees make their business case for attending their events. The best path for helping them get approval to attend is to ensure that the majority of your education program is aligned to advance business … [Read more…] Filed Under: Attendance Marketing, Conference Education, Experience Design Tagged With: , attendee marketing, business case, Education, event business case, justification for attendance, workforce challenges
Making Up for Fewer Skilled Workers at Your Conference November 16, 2022 by Dave Lutz Throughout 2022, nearly every meeting service provider continues to be short-staffed and plagued by last-minute no-shows or insufficiently skilled workers. This is having a huge impact on event organizers and their teams during both planning and execution phases of events. More than ever, we need to be running several steps ahead — checking, double-checking, and … [Read more…] Filed Under: Event Planning Tagged With: , conference planning, Covid effects, labor shortage, no shows, short staff
Seeking a Hybrid Conference Steady State? Here’s a Framework August 3, 2022 by Dave Lutz With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Based on our research, we estimate that there’s an even split between conference owners who are including synchronous or asynchronous hybrid options and those who aren’t. The half who is pursuing hybrid knows … [Read more…] Filed Under: Business Model, Hybrid & Virtual Tagged With: , asynchonous, hybrid conferences, hybrid experiences, hybrid meetings, simulcast, synchronous, virtual conferences, virtual meetings
Five Tips for Conference Sponsorship Pricing June 15, 2022 by Dave Lutz In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. The textbook outcome of a successful sponsorship is improved attitudes and behavior for that brand. … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , annual conference sponsorships, convention sponsorships, cost-plus pricing, event sponsorships, expense recovery, pricing, value-based pricing
2022 Conference Registration Pacing April 5, 2022 by Dave Lutz Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. If you were pacing behind, you could make midcourse corrections. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment. Use these five tips to develop a plan for optimizing registration … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , marketing in covid, pacing models, registration pacing, worry-free cancellation
7 Design Considerations for Your Conference Hub February 16, 2022 by Dave Lutz High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years. While some of the elements in these areas can be costly to implement, they don’t have to break the budget. Creating a town-square-like experience can help grow your community through valuable connections. … [Read more…] Filed Under: Conference Networking, Experience Design Tagged With: , conference hub, experience design, hub experience
Better Because You Were There November 4, 2021 by Dave Lutz According to The New York Times, living with the pandemic “has pushed us to reckon with our deepest questions … [about] how we make meaning of our time on this earth.” In particular, COVID-19 has brought the issues of diversity, equity, and inclusion, social responsibility, and wellness to the fore. A number of our consulting … [Read more…] Filed Under: Event Planning
Will Use-It-or-Lose-It Budgeting Negatively Impact Expo and Sponsor Revenue? October 14, 2021 by Dave Lutz Our crystal balls are pretty foggy when it comes to predicting the return of in-person expo and sponsor revenue. Three of the big questions are: With the advancement of digital demos, will exhibitors opt for smaller booth spaces? If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits
Conference Organizers: What Is Your Duty of Care? August 31, 2021 by Dave Lutz Just when we thought we were turning the corner on a rise in Covid cases, we are hearing about short-term cancellations of conventions once again as the Delta variant causes cases to rise. Several conventions that occurred in June and July resulted in a number of positive COVID tests, including breakthrough cases among fully vaccinated … [Read more…] Filed Under: Event Planning, Hybrid & Virtual Tagged With: , conference organizer duty of care, duty of care, event organizer duty of care, risk management
5 Post-Pandemic Conference Program Design Changes May 20, 2021 by Dave Lutz “Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason. As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been more difficult to sell … [Read more…] Filed Under: Experience Design, Hybrid & Virtual Tagged With: , community spaces, hallway conversations, hybrid conferences, hybrid meetings, main room events, more white space, post pandemic conferences, virtual conferences, virtual meetings
