Author: Jeff Hurt


Hone Your Radar To Seize These Conference Innovation Invitations

Innovation may be a tired word. There is no doubt that innovation has become an overused and confusing buzzword. It is riddled with an excessive number of meanings from authors, dictionaries, experts and our personal experience. Ask ten people to define innovation and you’re probably going to get a dozen or more responses. Innovation is … [Read more…]

The Fantastic, Super-Sized, Research Proven Benefits Of Curiosity

The future belongs to the curious! Curiosity is the key to success both now and in the future. When curiosity is combined with passion, aspiration and accomplishment it creates a winning formula resulting in achievement. Conference organizers that create a culture of curiosity gain both a short and long term competitive edge. Those that exhibit … [Read more…]

Star Struck: Identifying Your Conference North Star

For centuries, explorers and those sailing the sea have relied on the North Star, or Polaris, to navigate. Long before the advent of the GPS, the North Star provided a distinctive visible position to true north. Travelers used its bright light as a guide to ensure they were voyaging in the right direction. Sailors adjusted … [Read more…]

Conference Purpose With Power And Participants Leads To Profitability

Does your event have a clear and inspiring purpose? (If you’re shaking your head yes, then what is it?) Now imagine someone asking your conference participants that question. How would they respond? I suspect they would say “Yes, of course it has a purpose!” Then they would launch into a passionate description of your event’s … [Read more…]

If You Design Conference Experiences, Read This!

We design experiences for our customers. So why don’t we design experiences for ourselves? Have we missed the obvious? (I confess: I have!) As conference organizers, why can’t we also have a fun, fulfilling, and collaborative experience planning and designing the conference? Well, we can and should! And our planning team members should too. Six … [Read more…]

Your Conference As A Giving Field

We are used to thinking of our conference and its planning process as a one-way transaction from the company to its customers. Sometimes we view the planning process as a backbreaking, arduous, life-draining experience. We may even dread working with a new conference advisory committee due to our negative past experiences. If this sounds like … [Read more…]

Three Core Conference Planning Tenets To Master And Skillfully Apply

Does your conference committee practice organized abandonment and avoid no-bottom-line-mindsets? What is their capacity to see opportunities in the mist of change? How are they at focusing on the purpose, goals and target market of the conference when making decisions? These three principles are vital to maintaining a healthy, strong conference. Often conference planning members … [Read more…]

Lather Up Curiosity, Rinse, Repeat!

Children are curious creatures. They explore, question and wonder, often through play. In this context, they learn. We are naturally inclined to learn new things; thus reaping curiosity’s benefits. From the moment we are born until we die, learning is hardwired into our brains. As adults, our challenge is to embrace curiosity instead of viewing … [Read more…]

How Do We Know Curiosity Killed The Cat? (Allegedly.)

Curiosity allegedly killed the cat. How do we know curiosity killed that cat? Were there any eyewitnesses to that crime? Did anyone hear strange cat calls? Did you see what curiosity was wearing? Do you know any reason why curiosity wanted to kill the cat? Were curiosity and the cat family, friends, enemies, frenemies, or … [Read more…]

Ch-Ch-Ch-Changes: From Industrial Revolution Work Models To Knowledge Economy Models

Is your organization stuck in a 20th Century time warp and on the endangered list? Are its structures, business models and operations using outdated methods resembling a relic of the past? Or are your organizational work processes thriving in today’s increasingly hypercompetitive, fast-paced and interconnected marketplace? In order to be a successful 21st Century organization, … [Read more…]