Conference Reform Requires Cultivating Leaders With Moral Purpose To Make A Difference January 8, 2019 by Jeff Hurt Many conferences are stuck in the rut of legacy routines, age-old rituals and cloned programming. Conference organizers and its advisors replicate the past maintaining the traditions and well-established procedures of yesteryear. The event is nothing more than a zombie conference—a conference that appears to be alive yet in reality creates the walking undead. If you … [Read more…] Filed Under: Event Planning Tagged With: , conference purpose, conference reform, conference vision, leaders, leadership, make a difference, moral purpose, restructuring, transformation, transformative, trasaction, walking undead, zombie conference
Star Struck: Identifying Your Conference North Star June 21, 2018 by Jeff Hurt For centuries, explorers and those sailing the sea have relied on the North Star, or Polaris, to navigate. Long before the advent of the GPS, the North Star provided a distinctive visible position to true north. Travelers used its bright light as a guide to ensure they were voyaging in the right direction. Sailors adjusted … [Read more…] Filed Under: Experience Design Tagged With: , conference organizer, conference professionals, conference purpose, conference purpose as North Star, lead with purpose, meeting professionals, North Star for conferences, purpose, purpose-driven, purpose-driven conference organizers, purpose-driven conferences
Conference Purpose With Power And Participants Leads To Profitability June 14, 2018 by Jeff Hurt Does your event have a clear and inspiring purpose? (If you’re shaking your head yes, then what is it?) Now imagine someone asking your conference participants that question. How would they respond? I suspect they would say “Yes, of course it has a purpose!” Then they would launch into a passionate description of your event’s … [Read more…] Filed Under: Event Planning Tagged With: , conference organizer, conference professionals, conference purpose, lead with purpose, meeting professionals, purpose, purpose-driven, purpose-driven conference organizers, purpose-driven conferences
Flourishing Conference Professionals Lead With Purpose July 31, 2017 by Jeff Hurt As a conference organizer, how purpose-driven are you? Successful conference organizers are purpose-driven! They grow into purpose leaders that influence others with a shared vision and purpose. They evolve into meaning-machines. They design conference experiences that become meaning-making opportunities for their participants. And they make their planning teams’ work important. Not clichéd or trivial. Critically … [Read more…] Filed Under: Event Planning Tagged With: , conference organizer, conference professionals, conference purpose, lead with purpose, meeting professionals, purpose, purpose-driven, purpose-driven conference organizers, purpose-driven conferences
Conferences Need a Strategic Purpose April 11, 2016 by Dave Lutz Does your annual conference have a documented purpose or strategy? My experience is that most organizers either don’t have one or haven’t updated, or used it, in quite a while. With competition for attendee time and share of wallet reaching new degrees of complexity, revisiting this strategic step should be a high priority. Defining the … [Read more…] Filed Under: Event Planning, Experience Design Tagged With: , conference purpose, strategy
What Dr. Seuss, Horton The Elephant, Oprah And Conferences Have In Common January 17, 2011 by Jeff Hurt “We are here. We are here. We are here,” cried the Whos of Who-ville. “Boil that dust speck! Boil that dust speck! Boil! Boil! Boil!” chanted the Wickersham brothers. Horton The Elephant Most people know the story of Horton the Elephant. Horton hears a small speck of dust talking to him. Amazingly, that small speck … [Read more…] Filed Under: Experience Design Tagged With: , association, conference purpose, conferences, meeting, meeting planner
