Two Tensions Keeping Senior Event Professionals Up at Night October 26, 2023 by Dave Lutz According to the Center for Exhibition Industry Research (CEIR), the business-to-business exhibition industry is still in recovery mode. The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. (One can only … [Read more…]
Creating Memorable Events with the Customer Journey Canvas: A Facilitator’s Guide October 2, 2023 by Sarah Michel This is a guest post by Diana Kander. Diane is a keynote speaker on curiosity and innovation and a New York Times Bestselling author. Her latest book, Go Big or Go Home, outlines five ways to create a memorable customer experience. The event planning industry is one of immense creativity, innovation, and personal touches. In … [Read more…]
Better Because We Will Be There September 12, 2023 by Sarah Michel Many of our clients have had to navigate unchartered waters as venue contracts (that were secured years ago) are now being questioned and challenged by members in states that have adopted discriminatory and women’s health laws that go against the mission and values of the association. In response, we posted this article back in April … [Read more…]
APA Gathers in Washington August 16, 2023 by Lisa Block You belong here….was the theme of the American Psychological Association’s “more than just an annual convention” recently at the Walter E. Washington Convention Center. Our team had the opportunity to participate and observe both the in-person and virtual event as the post-Covid rebound continues. That theme manifested most successfully in: Intentional content and messaging delivered … [Read more…]
Configurable Conference Journeys August 9, 2023 by Dave Lutz For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers, whose experience can be improved with guidance on the best course for them to follow during your program. In his book, The Paradox of Choice, author Barry Schwartz writes: “Learning to choose is hard. Learning … [Read more…]
Improve Your Output by 10% with ChatGPT August 2, 2023 by David Beckett With AI and ChatGPT on the rise, event professionals now have a helpful tool that can elevate efficiency and improve work quality —and you don’t need to be an expert to harness its potential. Over the past few months, I’ve tested out real-world applications for leveraging the power of ChatGPT. Here are three work tasks … [Read more…]