We need to shift our thinking about association education. Our old models of shovel content as fast as we can to audiences so they can sit and get don’t work. We need to bridge the gap between the science of learning and our own learning opportunities. We have to design models for learning, remembering and application.
In the end, our customers are looking for business value results when they attend our education. We must shift our thinking from delivery of information to delivery of application—the attendees’ on the job application of their learning. This requires a basic understanding of the biology of the brain involved in learning. And it requires a shift in thinking about consumption of information versus participation in one’s own learning. We have to design and implement education programming in ways that are easiest for our customer to learn and apply it as opposed to the easiest ways to deliver and teach it.
Learning Outcomes:
- Identify six brain-based learning principles that association education must embrace to be successful.
- Compare and contrast various types of education programming and what science says results in the mental engagement needed for learning to occur.
- Discuss the illusion of knowing and why we have to help our customers—members and nonmembers—understand and judge authentic learning versus copying and mimicry.
- Evaluate the role of technology in our learning opportunities.
Created by: Jeff Hurt
