What’s the role of the 21st Century meeting and conference professional? In the past, the answer was easy. Perform very straight forward, transactional, functional tasks related to the logistics of conferences, meetings and events. S/He fulfilled the same types of tasks on a daily basis. When asked to make improvements, s/he focused on efficiency and cost savings. Today however, many meeting professionals are being asked to balance new strategic roles while still managing their functional … [Read more...]