What’s the role of the 21st Century meeting and conference professional? In the past, the answer was easy. Perform very straight forward, transactional, functional tasks related to the logistics of conferences, meetings and events. S/He fulfilled the same types of tasks on a daily basis. When asked to make improvements, s/he focused on efficiency and cost savings. Today however, many meeting professionals are being asked to balance new strategic roles while still managing their functional … [Read more...]
Four Stupendous Strategic Steps You Should Practice Regularly
One of the biggest challenges we face—especially nonprofit association and conference professionals--is spending adequate time thinking. For some reason, we believe that doing is better than thinking. When we do something, we seem to make progress. Well, at least that’s what we tell ourselves. When we think, there doesn’t seem to be any forward movement. We’ve not checked anything off of our task list. So we believe that spending time thinking is unproductive. Poor Strategy Well Executed … [Read more...]
Ten Ways Conference Professionals Can Gain Credibility And Increase Their Strategic Value
Are you looking to gain credibility? Do you want to climb the career ladder? Do you want to be seen by your executives as a leader who can add strategic value? Sure you do. And if you’re like most, you want to do this now. You don’t want to wait 10-20 years before people respect you. The Credibility Equation Leadership and catalyst guru Brad Lomenick has identified a theory for credibility: C = T x (E+E) Credibility = Time (multiplied) by Experience + Expertise Whether you’re a new … [Read more...]
