Nothing we do is inevitable. Our success as association professionals is not inevitable. Achieving a thriving conference and burgeoning membership is not inevitable. We are not guaranteed that our association will stay small or that it will grow big. Nor are there any assurances that if we do everything right, at the right time, with the right people, we’ll succeed spectacularly—or nose dive miserably. So as long as you choose to take this amazing, exciting, frustrating, uncertain, … [Read more...]