Are You Attracting The Right Customer For Your Conference? October 11, 2011 by Jeff Hurt Who are the customers for your conference? Yes, I said customers – plural. You have more than one customer. Most of us think of our conference customers as the paid registrants. Instead, we need to think of our customers as anyone who can say no. Who’s Your Daddy Customer? So who are the customers of … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendee growth, attracting attendees, conference best practices, conference revenue models, conferences, market segmentation, meeting planning best practices
Identifying Conference Targets Of Opportunity For Growth October 3, 2011 by Jeff Hurt Often “it” occurs after several years of success. Your conference attendance, exhibitors and revenues reach a plateau. Or they start to decline. Why does “it” haunt and hunt your once-successful conference? You have never learned how to acquire new business. Or you’ve depended on repeat business. Or you’ve expected new registrants to arrive at your … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendee growth, attracting attendees, conference best practices, conference revenue models, conferences, market segmentation, meeting planning best practices
Your Conference Attendance Marketing Silver Bullet June 13, 2011 by Dave Lutz It’s rare to find a silver bullet that actually works. And I’ve seen one lately. The Registrant List As A Lure For conference attendance acquisition, that bullet is the attendee list. The attendee list acts as a lure attracting those that have not registered yet. So let potential attendees see who else is already registered. … [Read more…] Filed Under: Attendance Marketing Tagged With: , attracting attendees, conference tips, meeting planner, meeting planning basics, meeting planning best practices
Gravity Attracts Attendees To Your Conferences April 2, 2010 by Jeff Hurt Gravity. It’s such a constant force in our lives that we rarely marvel at it. We forget that it’s at work daily. Toss a ball in the air and it falls to the ground. Step on a scale and…uh, oh, time to run an extra 20 minutes. Without it, we’d float off into the atmosphere. … [Read more…] Filed Under: Attendance Marketing Tagged With: , attracting attendees, conferences, meeting
